I was hired to design and develop a “marketing ready” website.
Objective:
Create a marketing focused, engaging, user-friendly website that reflects the specialized body work and massage services that BodyHeal Therapy provides. Redevelop existing WordPress website to incorporate the new brand, drive traffic, increase conversions, and improve on-page SEO.
Strategy and Implementation:
Our goal was to make the site easy for a customer to book an appointment. I implemented an intuitive user journey with easy navigation and a modern, visually appealing design. To enhance conversion rates, prominent calls-to-action (CTAs) and a simplified online scheduling system made it easy for visitors to become customers.
Customer testimonials and success stories were added to build trust. Additionally, optimized on-page SEO increased ranking on search engine websites.
Result:
The sales-driven web design refresh for Body Heal Therapy effectively addressed the business’s initial challenges and delivered substantial improvements in performance. The modernized website, combined with enhanced SEO and strategic digital marketing resulted in increased traffic, higher conversion rates, and improved client retention.