I was hired by b/side partners to create their brand identity.

Objective:

Create a brand identity for the family portfolio wealth management firm, b/side partners that reflects their unique way of doing business in an ultra conservative space.

Strategy and Implementation:

I led the brand refresh and created sub brands for an annual public health fair event and the 45th anniversary event. I created collateral for the organization, including environmental design, posters, one pagers, product, etc. Designed and built a website with a secure member section for paying dues and member-only information.

Result:

The comprehensive rebranding effort, combined with the strategic development of the 45th Anniversary and Public Health Fair campaign materials, successfully highlighted Coalition for Health Funding’s legacy and commitment to public health funding. The Public Health Fair campaign effectively promoted the need for public health funding and showcased the organization’s ongoing impact. The refreshed brand identity and modernized website provided a solid foundation for future growth.